UI : User Interface
This is the general look and feel of your website or application.
UX : User Experience
Once the design has been completed, the composite components need to be
sorted and reordered such that the end user gets a comprehensive and coherrent story
How does this benefit me
Increased Engagement and Conversion
A website is like a story guiding the user through your products or service.
If the story is story flows then the user doesn't mind more time listening.
If the story is incoherent, keeps jumping back and forth, the user will most likely leave before giving you a chance to get to the substance of it
